Posts about Media Forum

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  1.    Data integrity: the new currency for responsible media?
    Media literacyData collection & privacy

    Data integrity: the new currency for responsible media?
    Open to WFA members only

    As the programmatic ecosystem continues to evolve, media quality remains a barrier to effectiveness and growth. Despite significant…

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  2.    Spotlight: Outlook2025: Unpacking latest WFA poll of media price inflation forecasts
    Audience measurementChannelsMedia governanceMedia transparencyProgrammatic

    Spotlight: Outlook2025: Unpacking latest WFA poll of media price inflation forecasts
    Open to WFA members only

    Featuring Vincent Letang of IPG, sharing their view ahead on Connected TV, in US and worldwide.

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  3.    Media price inflation trending towards long-term averages
    ChannelsMedia transparency

    Media price inflation trending towards long-term averages
    Open to WFA members only

    The latest edition of Outlook, WFA’s global poll of media price inflation forecasts, suggests low-to-mid single digit…

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  4.    Global Marketer Week Forums: executives gather to share what works despite economic and geo-political uncertainties

    Global Marketer Week Forums: executives gather to share what works despite economic and geo-political uncertainties

    As part of WFA Global Marketer Week, our specialist forums will hold standalone forum sessions to discuss and develop workable…

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  5.    Media Forum Meeting Overview, New York, December 2024

    Media Forum Meeting Overview, New York, December 2024

    Overview of the WFA Media Forum meeting, held in New York as a part of WFA’s Forum…

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  6.    Uniting Minds and Functions in 2024

    Uniting Minds and Functions in 2024

    WFA members know that the strength of our forums lies in their focus: servicing specific client-side functions. But that very…

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  7.    Ad spend growth to slow in 2025
    Media transformation

    Ad spend growth to slow in 2025
    Open to WFA members only

    The latest WFA and Ebiquity study indicates a further rise in media budgets next year, but positive movement is likely to be more…

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  8.    Three-quarters of brands want to change their agency remuneration model
    AIAgency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingMarketing technologyAIMarketing technologyOrganisation & structureMarketing technology

    Three-quarters of brands want to change their agency remuneration model
    Open to WFA members only

    According to new research from WFA and global media advisors MediaSense, three out of four multinational brands are seeking to…

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  9.    Five takeouts from the predicted media inflation rises
    ChannelsMedia transparency

    Five takeouts from the predicted media inflation rises
    Open to WFA members only

    Media inflation is predicted to rise over the next couple of years. WFA Tom Ashby, Global Lead, Media Services, highlights some…

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  10.    WFA Outlook report: Media inflation set to rise in 2025 and 2026
    Audience measurementChannelsMedia governanceMedia transparencyProgrammatic

    WFA Outlook report: Media inflation set to rise in 2025 and 2026
    Open to WFA members only

    9 out of 10 top global markets expected to see prices rise more than in 2024.

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  11.    Benchmark: Media Planning Tools

    Benchmark: Media Planning Tools

    WFA member research on media planning tools

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  12.    Media Forum, Singapore, 2024

    Media Forum, Singapore, 2024

    Overview of the WFA Media Forum meeting, held in Singapore as a part of WFA’s Forum…

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