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Media literacyData collection & privacy
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Audience measurementChannelsMedia governanceMedia transparencyProgrammatic
Spotlight: Outlook2025: Unpacking latest WFA poll of media price inflation forecasts
Featuring Vincent Letang of IPG, sharing their view ahead on Connected TV, in US and worldwide.
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ChannelsMedia transparency
Media price inflation trending towards long-term averages
The latest edition of Outlook, WFA’s global poll of media price inflation forecasts, suggests low-to-mid single digit…
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Global Marketer Week Forums: executives gather to share what works despite economic and geo-political uncertainties
As part of WFA Global Marketer Week, our specialist forums will hold standalone forum sessions to discuss and develop workable…
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Media Forum Meeting Overview, New York, December 2024
Overview of the WFA Media Forum meeting, held in New York as a part of WFA’s Forum…
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Uniting Minds and Functions in 2024
WFA members know that the strength of our forums lies in their focus: servicing specific client-side functions. But that very…
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Media transformation
Ad spend growth to slow in 2025
The latest WFA and Ebiquity study indicates a further rise in media budgets next year, but positive movement is likely to be more…
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AIAgency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingMarketing technologyAIMarketing technologyOrganisation & structureMarketing technology
Three-quarters of brands want to change their agency remuneration model
According to new research from WFA and global media advisors MediaSense, three out of four multinational brands are seeking to…
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ChannelsMedia transparency
Five takeouts from the predicted media inflation rises
Media inflation is predicted to rise over the next couple of years. WFA Tom Ashby, Global Lead, Media Services, highlights some…
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Audience measurementChannelsMedia governanceMedia transparencyProgrammatic
WFA Outlook report: Media inflation set to rise in 2025 and 2026
9 out of 10 top global markets expected to see prices rise more than in 2024.
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Benchmark: Media Planning Tools
WFA member research on media planning tools
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Media Forum, Singapore, 2024
Overview of the WFA Media Forum meeting, held in Singapore as a part of WFA’s Forum…